Press, partners & creators
Brand kit & creator guidelines
Colors, typography, approved messaging, persona links, public assets, UGC guardrails, and app-directory copy blocks — compact reference for campaigns and listings.
JSON for tools; Markdown for decks and Notion.
At a glance
- Use semantic tokens from
src/styles.css— no raw blues in UI mocks meant to match production. - Always pair product mentions with disclaimer and education-only positioning.
- Medical tourism illustration is for travel-planning surfaces only — not clinical photography.
- Link creators to safety when discussing red-flag symptoms.
Color system
Light-theme reference values (dark mode mirrors in CSS). Production uses CSS variables — copy variable names into design specs.
primary
Primary actions, links, key emphasis — calm healing teal-blue.
primary-soft
Soft fills behind icons, chips, and selected states.
healing
Trust bands, safety callouts, deeper teal accents.
accent
Recovery green surfaces — use sparingly for positive moments.
warm
Human, reassuring highlights — never for warnings.
surface
Section backgrounds alternating with `--background`.
foreground
Primary text; pair with `--muted-foreground` for secondary.
destructive
Irreversible or high-risk actions only.
Typography
Inter (variable)
Same stack for body and display; weights 400–700 in product.
- Hero marketing — page-hero-title-marketing (~~2–2.5rem)
- Page H1 — page-hero-title (~~1.75–2rem)
- Section H2 — text-2xl font-semibold (~1.5rem)
- Body — text-base leading-relaxed (~1rem)
- Caption / meta — text-xs text-muted-foreground (~~0.75rem)
shadcn-style variants — one primary action per view where possible.
- default — Primary conversion — waitlist, start session, continue.
- secondary — Strong alternate actions that should not compete with the hero CTA.
- outline — Tertiary navigation, learn more, low-commitment choices.
- ghost — Inline or dense toolbars; minimal visual weight.
- destructive — Destructive or irreversible actions only.
- link — Textual actions inside paragraphs.
Messaging & voice
The go-to app for hand recovery.
- Patient-first, hands-light, and never a substitute for in-person care.
- Education and planning — not diagnosis, booking, or outcome guarantees.
Avoid in paid or organic copy
- — Fabricated testimonials, rankings, or “#1 in the App Store” as a fact.
- — Clinical claims without appropriate context and disclaimers.
- — Raw Tailwind palette classes in product UI — use semantic tokens.
Recovery personas
Educational profiles — not diagnoses. Link to the hub or individual pages for audience-specific tone.
- Post-op tendon repair
- Post-op fracture (finger, hand, or wrist)
- Post-op nerve repair
- After carpal tunnel release
- Fresh injury, no surgery yet
- Stiffness after a cast or splint
- Carpal tunnel symptoms (no surgery)
- Trigger finger
- De Quervain's (often new parents)
- Thumb base (CMC) arthritis
- Inflammatory arthritis flare
- Desk worker / programmer overuse
- Manual trade / repetitive grip
- Athlete or musician (precision hand)
- Older adult — grip and dexterity decline
- Neurological hand impairment
- Burn or skin contracture recovery
- Never injured — want strong, healthy hands
- Suspected complex regional pain syndrome
- Undiagnosed and cautious
Public assets
Direct URLs use the production host for sharing; replace with your preview origin when testing.
Default social preview
Open Graph / Twitter `summary_large_image` default when routes omit a custom image.
Medical tourism hub illustration
Education / travel-planning surfaces only (`/tourist`, surgery-travel landing strip). Not a clinical photograph.
Web app manifest
Installability metadata; keep `name` / `description` aligned with store copy.
Medical tourism illustration
Use only on surgery-travel education surfaces; keep alt text aligned with product.
UGC by audience
Shorter on small screens — expand a card for dos, don'ts, tags, and example CTAs.
App directory & listings
Blocks you can paste into App Store Connect, Google Play Console, or partner directories — trim to each platform's character limits.
Name
HandTherapy.app
Subtitle / short
Guided hand therapy between visits
Keywords
Categories
Health & Fitness · Medical · Lifestyle
Long description (paragraphs)
HandTherapy.app supports people recovering from hand and wrist injuries, surgery, and chronic symptoms with short, hands-light sessions, education, and optional progress summaries for clinicians and caregivers.
The product is informational: it does not diagnose, prescribe, or replace in-person hand therapy, occupational therapy, or medical care. Always follow your surgeon and therapist instructions.
What's new (outline)
- Hands-light navigation and larger tap targets across core flows.
- Richer learn-library links from recovery personas and condition hubs.
- Clearer safety and emergency-help entry points where regional data exists.
- Performance and offline-first logging improvements (device-dependent).
Promotional text (outline)
- Open with the emotional benefit: clarity between appointments.
- List three concrete capabilities (log, learn, short guided sessions).
- Close with privacy posture and the medical disclaimer link (`/disclaimer`).
- — Health data stays on device by default where product architecture allows.
- — No sale of health information; see `/privacy` and `/health-data`.
Feature outline
Mirrors the public Features page — use for store bullets and pitch decks.
- Measure your hand progress — Turn recovery into something you can see and explain.
- Personalized onboarding — Start with the person, not a generic routine.
- Hands-light UX — People with hand pain should not have to fight the interface.
- Phone-based exercises — Practice strength, control, and dexterity without extra equipment.
- Personalized routines — Stay consistent without doing the wrong thing forever.
- Risk education — Understand warning signs without pretending to diagnose.
- Exercise education library — Know what each exercise is for, how to do it safely, and when not to.
- Surgery & recovery education — Clearer way to understand restrictions, timelines, and red flags.
- Hand condition learning center — Learn about hand conditions without self-diagnosing.
- Risk factor & prevention education — Notice flare-up patterns without blame.
- Insurance, workers' comp & disability support — Organize recovery records without legal or medical claims.
Need the full pack offline?
Includes every block above as structured JSON or Markdown.